I was hired in the role of creative consultant / interim editor-in-chief of Nederland Voedselland. My target was to bring this platform with great potential to the next level. To update & upgrade: concept (branding and strategy), workflow, value for partners, value to society. On Feb 1 the rebranded website was launched and strategy implemented. I did the visual rebranding together with Jeroen de Boorder.
This project is important to me, because our food system has to change. We have to regenerate biodiversity and rewilder our eco-system. I believe we need to tell the stories of the agricultural, plastic and protein transition in a better way. More visual, more engaging in order to create more awareness and action. We need positive, beautiful pictures of why and how we can change now.